Banking Data & CRM Specialist – Digital Marketing Focus (40K+)

In this pivotal role, you will lead efforts to harness data and customer insights to drive impactful digital marketing campaigns and enhance customer relationships. You will work closely with cross-functional teams to develop innovative solutions, optimize communication channels, and deliver exceptional customer experiences. If you are passionate about data, digital marketing, and banking, and thrive in a fast-paced environment, this is the perfect opportunity to make a meaningful impact.

What You Will Do:

• Lead the delivery of digital messaging campaigns across various channels like email (eDM), SMS, MMS, push notifications, and future digital platforms.
• Manage projects from initial planning with business teams to full deployment and post-campaign analysis.
• Work closely with cross-functional teams including marketing, analytics, and technology to ensure smooth execution.
• Ensure messaging is delivered flawlessly, providing insights and suggestions to improve customer engagement.
• Use your analytical skills to support campaign lead generation, track performance, and share valuable business insights.
• Collaborate with teams to understand business needs and turn data into actionable strategies.

Who We’re Looking For:

• Degree in Statistics, Data Management, Math, Computer Science, or related fields.
• At least 2 years of experience in retail banking, especially in data management or digital campaigns.
• Knowledge in Python and SQL; experience with tools like SAS, Tableau, QlikSense, or Pega is a plus.
• Experience working on AI projects like AI agents or retrieval-augmented generation (RAG) is a plus.
• Detail-oriented with a focus on quality and accuracy.