Senior Sales Manager - OTC/ FMCG/ Consumer Healthcare

A leading organisation seeks a results-driven Senior Sales Manager to lead its Over-The-Counter (OTC) business. This critical leadership role will drive revenue growth, manage profitability, and expand market presence through strong distributor partnerships.

Key responsibilities:

As Senior Sales Manager – Over-The-Counter Business (FMCG/Consumer Healthcare), you will oversee P&L management, lead a dynamic sales team, and build strong distributor relationships to achieve sustainable growth.

• Take full ownership of the P&L for the OTC Business, delivering sustainable revenue and profit growth
• Lead, mentor, and develop a high-performing sales team, fostering a culture of accountability and excellence
• Manage and strengthen relationships with key accounts and major distributors to maximise sales performance and long-term partnerships
• Identify, develop, and expand new distribution channels to increase market coverage and penetration
• Develop and execute sales strategies and annual operating plans aligned with overall business objectives
• Monitor market trends, competitor activities, and channel performance to recommend proactive actions
• Collaborate closely with marketing, supply chain, and finance teams to ensure seamless execution and business success

Candidate profile:

To excel in this role, you bring proven expertise in senior sales leadership within the FMCG or consumer healthcare sectors.

• Proven experience in a similar senior sales leadership role within the FMCG or Consumer Healthcare industry
• Strong track record in managing distributors and building successful distributor networks
• Demonstrated ability in developing and managing new distribution channels.
• Solid experience in P&L management with clear accountability for top-line and bottom-line results
• Excellent leadership and people management skills, with experience leading small to medium-sized sales teams
• Strong negotiation, analytical, and strategic planning abilities
• Fluent in English and Cantonese/Mandarin (preferred)

About the company:

A respected organisation in the healthcare and pharmaceutical industry, this company specialises in consumer health products, wellness solutions, and science-backed traditional medicine innovations. What sets it apart is its strong focus on research, product quality, and bridging heritage-based healthcare expertise with modern scientific standards, enabling trusted solutions that support preventive health and long-term well-being across diverse customer segments.

Keywords: sales, leadership, FMCG, OTC, distribution, strategy, P&L, healthcare, growth, mentoring

What's next:

If you’re ready to take your career forward by joining a collaborative team where your expertise will be valued—apply now! Apply today by clicking on the link provided.