It’s the elevator pitch that tells recruiters and networkers what you’ve got to offer in a handy nutshell. Here’s how to get it right…
In a world that’s overflowing with information, it pays to make yourself memorable. Your personal brand statement helps to do just that.
This essential self-marketing tool is basically a pithy statement of your key skills and the value you can bring to any organisation you’re hoping to work for. For example:
Think of your personal brand statement as an elevator pitch for who you are and what you’ve got to offer. It’s ideal if you want to grab the attention of a hiring manager or recruiter sifting through CVs, or simply have a strong one-liner ready when your Skype interviewer says, ‘So tell me about yourself…’
Mission statements tend to follow a formula. Typically it goes:
X sums up what you do, ideally with some sort of credential or proof point attached e.g. ‘industry-accredited’ or ‘highly experienced’ or ‘bilingual’.
Y relates to your experience and the sort of value you offer e.g. ‘with 5 years’ experience in negotiating merger & acquisition deals in the retail sector’.
Z is what you’re looking for next, again ideally also framed as a benefit to your potential audience e.g ‘looking to translate my proven business development skills into effective fundraising initiatives in the non-profit sector’.
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