en
Jobs

Let our industry specialists listen to your aspirations and present your story to the organisations in Hong Kong that fit you the best as we collaborate to write the next chapter of your successful career.

See all jobs
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Services

We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help companies in Hong Kong meet their needs.

Read more
About Robert Walters Hong Kong

Since our establishment in 1997, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Hong Kong

Learn more

How to craft a killer personal brand statement

It’s the elevator pitch that tells recruiters and networkers what you’ve got to offer in a handy nutshell. Here’s how to get it right… 

In a world that’s overflowing with information, it pays to make yourself memorable. Your personal brand statement helps to do just that. 

This essential self-marketing tool is basically a pithy statement of your key skills and the value you can bring to any organisation you’re hoping to work for. For example:

  • Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises 
  • ACCA-qualified accountant specialising in creative SMEs, who really enjoys using her professional skills to support the entrepreneurial culture of start-ups and smaller companies 

Think of your personal brand statement as an elevator pitch for who you are and what you’ve got to offer. It’s ideal if you want to grab the attention of a hiring manager or recruiter sifting through CVs, or simply have a strong one-liner ready when your Skype interviewer says, ‘So tell me about yourself…’

How to craft a mission statement 

Mission statements tend to follow a formula. Typically it goes:

  • ‘[I am] an X with Y looking to do Z’ 

X sums up what you do, ideally with some sort of credential or proof point attached e.g. ‘industry-accredited’ or ‘highly experienced’ or ‘bilingual’. 

Y relates to your experience and the sort of value you offer e.g. ‘with 5 years’ experience in negotiating merger & acquisition deals in the retail sector’. 

Z is what you’re looking for next, again ideally also framed as a benefit to your potential audience e.g ‘looking to translate my proven business development skills into effective fundraising initiatives in the non-profit sector’. 

Read our related articles on winning the dream job with your personal brand statement:

Top tips for a personal brand statement that will stand out

How to use your personal brand statement effectively to differentiate yourselves

 

 

Share this article

Useful links

Sign up for job alerts
Salary Survey
Career Advice
Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View all

Eight most common CV mistakes

Trying to make a strong first impression can be exceptionally difficult and quite often, great candidates fall at the first job hunting hurdle by making silly mistakes on their CV. We’ve put together a list of the most common pitfalls and tips on how to avoid them. 1. Spelling mistakes and bad gramm

Read More

5 questions you should ask your interviewer

Interviews are a two way street so it’s important to be prepared and ready to ask questions when you meet your prospective employer. It’s a way for you to not only show interest for the role you are applying for, but also a great way to find out whether you actually want to work for a certain organi

Read More

How to answer competency based interview questions

As employers refine their recruitment processes to improve their ability to identify the best professionals, competency based questions are becoming increasingly popular in interviews. While these questions can be challenging, they also give professionals the opportunity to emphasise their accomplis

Read More

Graduate Trainee Programme 2024

Are you interested in launching your career with a world-leading specialist in professional recruitment? Gain valuable experience, expert training, and the opportunity to make a positive impact across the globe.