Data MarTech Specialist - Banking (35k)

My client is a leading bank with a huge database. They are seeking someone to have sound understanding on data structure and MarTech tools.

Key Responsibilities

• Collaborate with stakeholders to understand and gather data requirements.
• Operate and manage Customer Data Platforms (CDPs) on GCP.
• Handle customer data including behavioral footprint and profile data from internal databases.
• Set up and maintain technical data structures and flows within MarTech tools for precise customer segmentation.
• Coordinate with internal stakeholders to deliver targeted insights and campaigns.
• Assist in the setup and workflow design of new MarTech tools and data pipelines.

Qualifications:

• 1–3 years of relevant experience
• Strong understanding of data structures and data flow architecture.
• Experience working with customer data and segmentation.
• Ability to manage technical MarTech tools (CDPs, optimization tools) and integrate data sources.
• Excellent communication and collaboration skills in Chinese and English.
• Experience with SQL, GCP, or other cloud technologies (conceptual understanding is sufficient)
• Familiarity with paid media platforms is a plus.