Vice President ( Brand Management, Retail )

Representing globally renowned, trend-setting lifestyle and consumer brand celebrated for our vibrant, energetic, and accessible designs. We are seeking a commercially savvy, operationally grounded, and agile leader to spearhead the retail strategy and business operations for HK market.

As the Vice President, you will take full strategic, P&L, and operational ownership of the brand locally and you will manage both the corporate office functions and a sizeable frontline retail workforce.

Key Responsibilities

• Direct the day-to-day operations and commercial performance of the boutique portfolio to ensure profitability and consistent brand execution.

• Drive a high-performance culture across the frontline organization, partnering with internal training and operations functions to elevate the customer experience.

• Maintain a deeply involved, hands-on approach to local retail environments, ensuring high standards of execution and compliance.

• Manage and mentor the local corporate office team across operational, marketing, and service functions.

• Act as the primary local anchor to Headquarters, maintaining a highly transparent, close, and communicative relationship with global leadership
  
  
• Champion the brand’s youthful, energetic, and vibrant market positioning, effectively capitalizing on major product launches and lifestyle partnerships
  
  
• Deconstruct regional brand strategies into highly effective local commercial initiatives, positioning products as essential lifestyle and fashion accessories

Experience & Qualifications

• Proven track record of leadership within fast-paced, premium consumer retail environments
  
  
• An operational or retail operations background is highly preferred; candidate must possess a strong appetite for getting into the details of retail execution
  
  
• Prior experience in high-energy, fast-moving lifestyle retail, trend-driven consumer brands, or dynamic travel retail / merchandising environments is highly advantageous
• Fluency in Cantonese and English are a MUST
• Truly passionate about a vibrant, fast-evolving, and youth-centric brand culture