eCommerce Manager, SEA + APAC

A leading global consumer brand is seeking a dynamic and entrepreneurial eCommerce Sales Manager to drive digital growth across South and North East Asia markets. This is a high-impact role for a commercially minded professional ready to lead market entry initiatives and scale established online businesses.

Role Overview:

You will be responsible for launching new marketplace operations in Southeast Asia and managing a mature eCommerce business in Northeast Asia. The role combines strategic planning, hands-on execution, and cross-functional collaboration to accelerate regional online sales.

Key Responsibilities:

Market Expansion in Southeast Asia

• Lead the launch of online sales channels on platforms such as Lazada and Shopee in Malaysia and Singapore.
• Develop localized go-to-market strategies, including product positioning, pricing, and promotional planning.
• Manage marketplace operations and coordinate with external partners to ensure successful execution.

Business Ownership in Northeast Asia

• Take full commercial ownership of an established eCommerce business in East Asia.
• Drive performance through content optimization, promotional campaigns, and accurate forecasting.
• Transition operations in-house and implement growth strategies to increase revenue.

Sales Strategy & Performance Analytics

• Monitor and analyze key performance indicators, sales trends, and operational metrics.
• Prepare monthly business reviews and revenue reports to inform strategic decisions.

Cross-Functional Collaboration

• Work closely with supply chain, marketing, and global eCommerce teams to align regional initiatives.
• Coordinate with internal stakeholders and external agencies to ensure smooth execution across markets.
  
  
  

Requirement:

• 5+ years of experience in eCommerce or marketplace sales within Southeast or Northeast Asia
• Proven track record of launching or scaling online business units
• Familiarity with third-party sellers, distributors, or retail platforms
• Fluent in English; proficiency in Mandarin and any Asian language is a plus
• Analytical, ambitious, and comfortable taking ownership of regional growth initiatives