Business Growth Manager(GT, Trade Marketing, FMCG)

We’re looking for a self-driven business lead to champion a fast-growing brand. This role will spearhead growth strategies across diverse retail environments—online, modern trade, and traditional outlets—while acting as a key strategist for all market-facing activity. This is a full-spectrum commercial role with ownership of brand activation, sales execution, and bottom-line performance.

Responsibilities:

• Trade Marketing: Develop and implement trade marketing strategies that enhance brand visibility and drive sales across all channels.
• Channel Management: Oversee business development initiatives for digital commerce, key accounts, and general trade, ensuring alignment with overall business goals.
• Sales Target Achievement: Deliver on assigned sales targets by effectively managing resources and executing strategic plans.
• Independent Execution: Take ownership of projects from conception to execution, demonstrating the ability to work autonomously while achieving targets.
• ATL & BTL Strategies: Design and execute integrated marketing campaigns that effectively leverage both ATL and BTL tactics to drive business growth.
• P&L Management: Manage the profit and loss for the business unit, ensuring effective control of trade expenses and while maximizing ROI.
• Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape, informing strategic decisions.
• Relationship Management: Build and maintain strong relationships with key stakeholders, including partners, customers, and internal teams

Knowledge/Experience

• Minimum 5 years of experience working in sales, preferably with KA, GT, Trade management/ working in FMCG industry
• Customer experience within field sales delivering solutions that cover product, placement, promotion and/ or pricing; with a track record of meeting/ exceeding sales objectives.
• Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with key decision makers which drive mutual growth.
• Ability to assess needs, propose mutually beneficial solutions, overcome objections, with a positive mind-set and close sale to maximize mutual value.
• Experience using and deploying the fundamentals of Category Leadership, drive category growth.
• Good command in English & Mandarin
• Ability to collaborate cross functionally and develop and build relationships