Marketing Manager (B2B + B2C Beauty/Personal care, All-rounded)
You will take ownership of setting clear marketing business strategies and driving the local affiliate’s success. As well as shaping brand direction, executing strategic initiatives, and ensuring that all business objectives and financial KPIs are met across the professional and consumer portfolio.
What You’ll Do
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Develop and execute strategic marketing plans to enhance brand presence and accelerate business growth. ( B2B + B2C)
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Implement comprehensive brand management strategies to strengthen brand equity and market value.
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Lead key marketing decisions to ensure brand consistency and adherence to global guidelines.
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Collaborate with cross-functional teams including sales, product development, and operations to ensure alignment on marketing initiatives.
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Managing integrated campaigns across digital and traditional channels, including pricing and promotional planning
What Makes You a Good Fit
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Bachelor's degree or higher in business management, marketing, retail, merchandising, or related fields; an MBA is a plus.
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10+ years of experience in the beauty / personal care industry, covering either the professional or consumer market.
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Minimum 8 years in a marketing role, with a proven track record of brand development and market expansion.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
About the job
Contract Type: FULL_TIME
Specialism: Marketing
Focus: Trade Marketing
Industry: Marketing
Salary: HKD60,000 - HKD85,000 per annum
Workplace Type: On-site
Experience Level: Mid Management
Language: English - Professional working
Second Language: Chinese - Professional working
Location: Hong Kong
FULL_TIMEJob Reference: 4NUY4I-80A896D1
Date posted: 29 May 2025
Consultant: Brendan Cheung
hong-kong marketing/trade-marketing 2025-05-29 2025-07-28 marketing Hong Kong HK HKD 60000 85000 85000 YEAR Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true