Assistant Manager, Product Marketing/Brand Management

Our client stands as an MNC consumer good business. They're hiring an Assistant Manager for Product Marketing & Brand Management.

Responsibilities:

• Lead the execution of marketing campaigns for the brand to enhance visibility and consumer engagement
• Analyze product performance and market trends on a monthly basis, providing insights that inform brand strategy and marketing initiatives
• Partner with cross-functional teams and external stakeholders to support product development that aligns with brand values and market needs
• Ensure accurate tracking of expenses related to brand initiatives while adhering to budgetary guidelines to maximize overall return on investment
• Assist in the development of compelling marketing materials and provide operational support for ongoing brand marketing activities

Requirements:

• Degree in Marketing or related disciplines
• 5 years' experience in marketing management, preferably product marketing/brand management
• Previous background in category management/key account management for FMCG brands are welcomed
• FMCG experience is highly desired
• Good command of English & Chinese (both Cantonese & Mandarin)