Marketing Manager, Insurance

An organisation in Hong Kong seeks a Marketing Manager to drive multi-channel campaigns, product launches, and brand engagement.

Key responsibilities:

As Marketing Manager, you will drive multi-channel campaigns, product launches, and brand engagement to support business growth.

• Plan and execute marketing campaigns and communications across distribution channels
• Drive engagement initiatives to motivate sales teams and achieve business targets
• Develop customer campaigns and sales enablement materials to support product launches and lead generation
• Deliver clear messaging and guidelines to align strategy with frontline execution
• Organise events including product launches, partner activities, and internal programs
• Support digital and social media campaigns to enhance brand visibility
• Ensure all materials meet branding standards and maintain quality control

Candidate profile:

To excel in this role, you bring experience in multi-channel marketing, stakeholder management, and digital campaigns within financial services.

• Degree in Marketing, Communications, Business, or related discipline
• 7+ years’ relevant experience, preferably in channel or customer engagement within insurance industry or financial services sector
• Strong English and Chinese communication skills
• Creative, proactive, and strong stakeholder management skills
• Detail-oriented with solid problem-solving and project management abilities

About the company:

A well-established international organisation within the financial services sector is recognised for its customer-focused approach, collaborative culture, and commitment to innovation across regional markets. The company is committed to professional development and future-focused business initiatives.

Keywords: marketing management, multi-channel campaigns, product launches, brand engagement, insurance, financial services

What’s next:

Apply now to grow your marketing career in a collaborative and forward-thinking environment!