Senior Digital Marketing Manager, Insurance (6-m contract)

Key responsibilities:

Dashboard Reporting

• Track KPIs, programme performance, and market trends across regions.
• Build and maintain user-friendly dashboards (PowerBI) with drill-down capabilities.
• Partner with teams to deliver data insights and support Group initiatives.
• Lead monthly performance reviews across markets, consolidating insights from internal and external sources for senior stakeholders.

Data Intelligence & Planning

• Generate data-driven, customer-led insights to support business growth.
• Translate complex data into actionable recommendations to drive market share and revenue.
• Advise regional teams and stakeholders, promoting best practices in marketing.
• Oversee marketing spend visibility, consolidating plans, budgets, and aligning with finance.

Process Optimisation

• Ensure data accuracy and improve processes and efficiencies.
• Implement analytical tools/methods to enhance decision-making.
• Manage agency partners to deliver insights, research, and performance analysis.

Digital & Social Performance

• Manage campaign tracking and coordinate with markets and media agencies.
• Oversee social listening tools and vendor relationships.
• Define best practices for social listening, social strategy, and digital SOV.

Candidate profile:

• 8–10+ years of digital marketing experience, with strong exposure to strategy and execution across the Asia region (brand or agency side).
• Proven success leading digital-first marketing initiatives, with the ability to influence market practices in fast-paced, high-growth multinational environments.
• Experience in budget management and marketing spend forecasting.
• Strong hands-on knowledge of digital marketing tools, platforms, and best practices.
• Deep understanding of social media ecosystems, platform dynamics, content performance, paid media optimisation, and performance measurement, with the ability to translate into market guidance.
• Solid knowledge of emerging AI search engines, answer engines, and AI performance metrics (e.g. visibility, citation quality, share of answers, discoverability).
• Strong analytical capability in performance marketing, including tracking, funnel metrics, and translating data into actionable insights and recommendations.
• Proven experience managing multi-market stakeholders, with strong communication and influencing skills across varying levels of marketing maturity.
• Strong problem-solving skills, with industry knowledge (insurance preferred).