How to use your personal brand statement effectively to differentiate yourselves

Your statement can be slotted in anywhere you need to market yourself to a potential employer: at the top of your CV, in a covering email or message, on your LinkedIn page, and so on. 

You can also use it to start off an interview, or when meeting and networking with people face-to-face. Of course, in person you don’t want to sound like you’re just parroting a script, but it’s useful to have a snappy summary to draw on, especially if you’re faced with one of those moments where your mind goes blank and you can’t quite think where to begin. 

The statement in its simplest form is typically a single sentence in the style of the examples above, but it’s useful to have different-length versions for different contexts. For example: 

• Industry-accredited software developer for award-winning fintech enterprises 
• Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises
• Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises. I’m now looking to develop my strong team-building skills in an environment where technical innovation is vital for business success 
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Keep it fresh 

As with the rest of your CV, it’s a good idea to regularly revisit your statement, and update it as your skills, experience and aspirations change. Likewise, be prepared to tweak it to make it more relevant for different jobs you apply for.