With the advent of digital marketing, many companies are keen to hire social media talent to drive their digital marketing strategies. But with job titles such as brand managers, community managers, social media strategists and content creators, how can a discerning hiring manager know which social media marketer to recruit?
In Hong Kong, sales and marketing professionals have job opportunities across the media and agency sectors. Here are some reasons why a company should consider hiring a specialised social media marketer:
A cost-effective marketing channel
With companies keen to keep operational costs lean, digital marketing has become a cost-effective channel for marketing. Professionals with experience in Internet or online marketing, SEM and SEO will be able to help organisations to identify key marketing channels that can deliver the highest ROI.
Staying Updated with the Latest Information and Trends That are Happening in Your Industry
In such a fast-paced world with information overload, a good social media marketer will be able to suss out the best information that is worth your while – and post industry updates that will ensure that your brand has top-of-mind recall for consumers by establishing a strong online presence.
Engaging your audience
With consumers being inundated by information everyday, an online presence helps you to engage one-on-one and to form a more personal connection. For example, organisations can respond to users’ Facebook or Twitter comments – answering their queries, or react to feedback as part of a consummate customer service experience. A social media marketer is able to track your brand’s online image and dispel any myths.
Creating compelling, curated content
Content is king, and will become even more so in today’s context. As Google’s search algorithms become more complex and quality content becomes high on the priority list of Internet search engines, top-notch content has become the way to go in capturing the attention of the masses. A social media marketing professional will know which type of content to post in order to grow a visitor base.
Building a community of users
With good content and an interactive platform, users (and your likely customers) are likely to come back for more. These users could be the possible advocates of your brand, spreading positive messages via word-of-mouth marketing.
Gaining trust and credibility
People turn to the Internet for quick advice, meaning that if you have a good online presence, you’re more likely to capture their attention. When an organisation does not have a website – or has one that is poor-maintained, it may reflect poorly on the brand name. Whether it’s a service or product you’re providing, a good search engine optimisation strategy can bring you high volumes of web traffic and further seal your brand name in the industry.
Contact us or speak with our specialist recruiters for more hiring advice.