Senior Marketing Performance Manager, Insurance (6-m contract)

Key Responsibility:

Dashboard Reporting

• Track KPIs, programme performance, and industry trends across markets at Group level.
• Develop and maintain intuitive dashboards (PowerBI) with multi-segmentation drill-down capabilities.
• Partner with teams to deliver analyses and insights supporting business engagements and initiatives.
• Lead monthly reviews across 9 markets, consolidating business, brand, and customer insights from internal and external sources for senior stakeholders.

Data Intelligence & Planning

• Leverage data analysis to generate customer-led, data-driven insights and recommendations for business growth.
• Translate complex data into actionable insights to drive market share and revenue, identifying trends, challenges, and opportunities.
• Advise regional teams and stakeholders, championing new ideas and marketing excellence across business units.
• Maintain brand and marketing spend visibility, consolidating plans, budgets, and integrating with finance for reporting.

Process Optimisation

• Ensure data accuracy and identify opportunities for process improvement and efficiency.
• Research and implement analytical tools/methods to support planning and decision-making.
• Manage agency vendors to deliver insights, research, modelling, and performance evaluation.

Digital & Social Performance

• Manage the campaign tracking portal, aligning with media agencies and markets to update media plans.
• Oversee social listening and monitoring tools (e.g. Meltwater), acting as key contact with vendors and markets.
• Collaborate with stakeholders to define best practices in social listening, social media strategy, and digital SOV.