With the increasing use of online networking tools, a growing number of professionals are left wondering how to network in the real world. Whilst the use of professional networking sites has its advantages in today’s workplace, learning to network effectively face-to-face is an invaluable tool which is often more powerful and beneficial than online avenues.
There’s an increasing trend for organisations to seek out professionals who not only have the required skills to do the job, but who can also act as business partners through successful communication and engagement with internal and external stakeholders.
Robert Walters Associate Director Tiffany Wong said: “Face-to-face networking can be one of the most powerful ways to build professional relationships, actively foster existing relationships and close business deals or influence decisions.”
What makes a successful network?
A successful network requires a mutual understanding from the start - it is about what you can do for your contact and what they can do for you. The development of a strong network requires making connections that will sustain more than a simple introduction; a successful professional relationship takes time and effort to build. Those connections, and the support required to maintain them, are the necessary ingredients to developing a network.
“Networking is essential to what I do, and the advantages of joining industry bodies and actively participating in industry events and forums can be seen in my businesses results. Whether you are new to an industry or not, getting your name out there is important, and you’ll be amazed by the rewards you will reap.” said Wong.
How to network and build professional relationships
Not sure where to begin? Follow Tiffany’s four tips to networking and you will be well on your way to expanding your network.
1. Network with a purpose
Do not go to a networking event or join a forum aimlessly. Remember your overall goal is to meet professionals that you can help and vice versa.
2. Concise communication
Communicate effectively. Be articulate, concise and enthusiastic about what you do. It’s all about balance so remember to listen and ask questions when engaged in conversation and whatever you do, do not come on too strong about what you want and your agenda.
Face-to-face networking can be one of the most powerful ways to build professional relationships, actively foster existing relationships and close business deals or influence decisions.
Speak with as many people as you can at a networking function – you never know who’s there. Establish the basics and arrange another time to have a more detailed discussion so you are not using all of your time talking to a few people. You’re not going to remember everyone’s name, so it’s important you initiate the exchange business cards before the conversation is over.
4. Follow up
Always follow up within a couple of days after the meeting, to ensure your hard work hasn’t gone to waste. The channel you use to connect should depend on the importance of the contact to you and your overall goal – phone and email are the most personal, followed by connecting on professional networking site such as LinkedIn if the contact is someone you’d like to have in your wider network.
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