Sales Manager (Food Services/ FMCG/ Retail/ HORECA)

A food industry organisation in Hong Kong seeks a Sales Manager to transform sales performance, unlock new market opportunities, and drive long-term commercial success.

Key responsibilities:

As Sales Manager, you will lead regional sales initiatives to drive sustainable growth and long-term business success.

• Develop and execute sales strategies across key account channels, driving revenue growth, profitability, and market expansion
• Build and strengthen strategic relationships with key clients and business partners to support long-term commercial success
• Lead the growth of a diverse food products portfolio, identifying opportunities to expand market share and customer reach
• Identify emerging market trends and new business opportunities to shape growth strategies and unlock future revenue streams
• Lead and develop a high-performing sales team while collaborating cross-functionally to achieve business objectives and operational excellence

Candidate profile:

To excel in this role, you bring a strong track record in sales leadership, commercial growth, and stakeholder management.

• Bachelor's degree in Business Administration, Marketing, or a related discipline
• 5–8 years’ sales and marketing experience, preferably within Food Services, FMCG, Retail, or related industries
• Proven track record of leading multi-channel sales operations and driving business growth
• Strong communication and stakeholder management skills
• Fluent in spoken and written English and Chinese

About the company:

A Hong Kong–listed food company with a strong presence in trading, retail, and catering, delivering a diverse food portfolio across local and international markets, with a strong focus on innovation, quality, and employee development.

Keywords: sales management, regional sales strategies, stakeholder management, market research, food portfolio management, food services, FMCG, retail

What’s next:

Drive growth, build lasting partnerships, and elevate sales performance. Apply now!