General Manager - FMCG, F&B, House Brands

This role is perfect for someone who thrives on shaping business strategy, driving growth, and elevating brand presence within the FMCG, retail and food services sectors.

Job Responsibilities

As General Manager – Food, House Brand, you will play a pivotal role in steering the business and managing the product development cycle towards sustained growth and crafting effective strategies that resonate with local consumers.

• Develop and execute comprehensive marketing and sales strategies tailored to the local market, ensuring alignment with broader group objectives.
• Identify new business opportunities by analysing market trends, customer behaviours, and competitive activities to drive revenue growth.
• Formulate detailed quarterly and annual plans with clear, actionable steps designed to meet ambitious revenue targets.
• Collaborate closely with cross-functional teams to implement initiatives that increase local sales and expand overall market share.
• Enhance brand awareness through targeted campaigns and partnerships that resonate with key consumer segments.
• Conduct regular reviews of market intelligence data to inform decision-making processes and maintain a competitive advantage.
• Monitor industry developments and adjust strategies proactively to respond to changing market conditions.
• Foster strong relationships with internal stakeholders, external partners, and customers to support business objectives.
• Champion best practices in sales operations, ensuring compliance with corporate standards while promoting innovation in approach.
• Mentor and guide team members, encouraging their professional growth within a supportive environment.

Requirements

• Bachelor’s degree in Business, Marketing or related discipline is required for this position as it provides essential foundational knowledge for success.
• A minimum of 10 years’ experience in FMCG distribution demonstrates your ability to navigate complex markets and deliver results consistently over time.
• Proven track record in business development highlights your capacity for identifying growth opportunities and executing successful strategies.
• Strategic management experience ensures you are adept at setting long-term goals while adapting quickly to evolving circumstances.
• Excellent interpersonal skills enable you to build trust-based relationships with colleagues, partners, and clients alike.
• Strong analytical abilities allow you to interpret market data effectively and translate insights into actionable plans.
• Exceptional communication skills facilitate clear information sharing across all levels of the organisation.
• Demonstrated leadership qualities show your commitment to supporting others’ development within a collaborative framework.
• Experience managing cross-functional teams underscores your ability to coordinate diverse perspectives towards shared objectives.