SME Loans Product Development & Portfolio Mgt, Bank 50k

Hiring - SME Loans Product Development & Portfolio Management We’re seeking a dynamic professional to join a leading bank in a pivotal role focused on driving business growth and enhancing market presence of SME Loans product. You’ll play a key role in shaping and executing strategies to boost the bank’s objectives, with a focus on the SME Loan segment.

1. Develop and Implement Growth Strategies: Design and roll out innovative business development and SME loan marketing initiatives to meet the bank’s ambitious goals.

2. Drive SME Loan Business Expansion: Craft targeted marketing plans to grow SME current and savings accounts CASA, expand lending portfolios, and increase non-interest income streams.

3. Lead Creative Product Campaigns: Spearhead the creation and execution of multi-channel campaigns, including above-the-line (ATL) advertising, below-the-line (BTL) promotions, digital events/ campaigns to attract new clients, deepen product adoption, and enhance cross-selling opportunities.

4. Collaborate Across Teams: Partner with internal stakeholders to ensure seamless program launches and alignment across departments.

5. Stay Compliant: Integrate the latest regulatory and compliance requirements into all products marketing and business activities to maintain operational excellence.

6. Monitor Product Market Trends: Conduct ongoing analysis of competitors’ strategies and market dynamics to stay ahead of industry trends.

7. Track Campaign Performance: Measure and evaluate the success of marketing initiatives, providing detailed reports on outcomes and insights.

8. Manage Budgets: Plan and oversee the budget, delivering regular updates to ensure efficient resource allocation.

9. Support Sales Performance: Assist in reviewing sales outcomes regularly to optimize results and drive continuous improvement.