Commercial Marketing Director (B2B)

A highly reputable, global business-to-business platform provider is seeking a commercially-driven Commercial Marketing Director to transform and lead the growth strategy for a flagship, high-value commercial portfolio based in Hong Kong.

This role has been strategically redesigned to shift away from traditional, purely operational marketing. The focus here is heavily on commercial demand generation, P&L accountability, and business transformation. You will lead a structured team, partner closely with commercial divisions, and drive strategic go-to-market (G2M) initiatives to capture premium international markets.

Key Responsibilities:

• Shift the marketing function from legacy operations into a proactive, revenue-generating engine; own the strategic pipeline and portfolio profitability.

• Design, launch, and execute comprehensive multi-channel marketing blueprints across global markets, prioritizing international outbound attraction over localized domestic channels.

• Develop clear, value-driven positioning and messaging frameworks that differentiate the portfolio from global competitors, maximizing audience engagement and market penetration.

• Champion change management across the department—streamlining legacy processes and integrating modern, commercial marketing frameworks.
  
  
• Act as a transformation driver, identifying new growth channels and digital avenues to expand the portfolio's global footprint.
  
  
• Lead, mentor, and elevate a team of 10 marketers, steering managers toward strategic thinking while overseeing executives on execution.
  
  
• Maintain strict financial oversight over the portfolio's marketing budgets, ensuring high ROI, rigorous data protection compliance, and adherence to international marketing regulations.

Requirements

• Experience: 15+ years of progressive marketing experience, with a solid track record in Large-scale B2B Event Management, or major Commercial Platforms.
• Open to multi-industry exposure. A background touching on Luxury, Premium Consumer Goods, Product Marketing, or premium G2M strategy is highly preferred.
• Strong business acumen with heavy experience managing complex P&Ls and driving sales pipelines.
• Deep understanding of modern digital marketing ecosystems, data analytics, and automation tools to guide team execution
• A true strategist who prioritizes big-picture commercial growth over getting bogged down in daily administrative tasks.
• Fluency in Cantonese, English and Mandarin