Marketing & Communications Director, Asia (Education)

We are seeking a visionary leader to spearhead regional marketing and communications efforts across a diverse portfolio of premium education institutions. This role is pivotal in driving brand visibility, student acquisition, and market engagement across key Asian markets.

Responsibilites:

• Strategic Planning & Execution Develop and implement tailored marketing strategies for each school location, aligned with group-wide objectives and local market dynamics. Ensure campaigns effectively reach target audiences and convert leads into student enrolments.

• Campaign Leadership & ROI Management Lead a range of initiatives—from high-profile regional events to localized outreach and digital engagement. Maintain strong budget discipline to maximize return on investment and continuously refine campaign performance.

• Team Leadership Across Markets Oversee marketing teams across multiple geographies, providing strategic guidance and operational support to meet enrolment goals. Foster a collaborative, results-driven culture.

• Brand Stewardship Serve as the brand custodian, ensuring consistent and high-standard application of visual identity and messaging across all promotional materials and platforms.

• Innovation & Platform Development Explore emerging communication channels and develop creative approaches to enhance audience reach and engagement.

• Market Intelligence & Research Conduct in-depth market analysis and customer satisfaction studies to uncover insights and identify growth opportunities in diverse regions.

• Conversion Funnel Ownership Manage the full student recruitment lifecycle—from lead generation and nurturing to conversion and final enrolment. Collaborate closely with admissions and academic teams to optimize processes and outcomes.

• Performance & Data Optimization Apply a data-driven lens to identify bottlenecks, improve campaign ROI, and enhance sales effectiveness. Track and report on KPIs including lead volume, conversion rates, and net new enrolments.

Requirement:

• Proven track record with 15+ years in marketing and communications, including 5+ years in a senior leadership role.

• Expertise in branding, PR, and strategic communications, ideally with exposure to Mainland China and broader Asia.

• Experience launching new brands or market entries is highly advantageous.

• Deep understanding of regional market trends and digital platforms.

• Exceptional communication skills in English, Cantonese, and Putonghua.

• Inspirational leadership style with the ability to motivate cross-functional teams.

• Creative and resilient in driving new initiatives and navigating complex challenges.

• Strong organizational and time management skills, with the ability to adapt to evolving priorities.

• Solid financial acumen and experience managing marketing budgets.