Director, Product Marketing (APAC Consumer)

• Define priorities for the product portfolio by evaluating customer needs, market developments, and competitive activity.
• Drive the successful planning, introduction, and ongoing enhancement of products and solutions.
• Assess portfolio performance and identify opportunities to strengthen market competitiveness and commercial outcomes.
• Partner with relevant internal teams to ensure customer and market requirements are effectively translated into deliverables.
• Lead initiatives that strengthen brand visibility, customer engagement, and market presence.
• Develop and execute integrated marketing programmes across relevant channels and customer touchpoints.
• Evaluate campaign effectiveness and utilise data and insights to improve performance and investment returns.
• Ensure a consistent and compelling market proposition across all communications and customer interactions.
• Leverage customer feedback, behavioural data, and market intelligence to guide strategic decision making
• Continuously refine customer journeys to improve overall experience and engagement.

Requirement:

• 15+ years of experience spanning product, marketing, brand, category, or commercial management
• Proven Asia Pacific Experience including SEA, Japan, South Korea, Australia
• Significant experience leading product, brand, marketing, or commercial functions within a consumer-focused organisation.
• Strong understanding of how to drive growth through portfolio development, customer engagement, and market activation
• Analytical and commercially minded, with experience using data to support planning and decision-making