Global Marketing Director(FMCG, 100K -150K)

Our client is a global FMCG brand

Company Overview

My client a leading international FMCG company with a strong portfolio of instant noodles, beverages, and convenient food products. We are looking for a visionary Global Marketing Director to lead our marketing efforts across all international markets outside of Mainland China.

Key Responsibilities

• Develop and execute a comprehensive global marketing strategy for all markets outside China, aligning with overall business growth objectives.
• Lead brand positioning, creative platform development, and multi-channel campaign execution to strengthen brand equity and consumer loyalty worldwide.
• Oversee integrated 360° marketing activities, including digital, social media, influencer partnerships, advertising, PR, promotions, and experiential marketing.
• Drive consumer insights and market research initiatives to identify opportunities and tailor strategies to diverse regional preferences while maintaining global brand consistency.
• Build, lead, and mentor a high-performing global marketing team across different regions.
• Collaborate closely with regional teams, sales, product development (R&D), and other functions to ensure successful new product launches and portfolio growth.
• Manage the global marketing budget efficiently, delivering strong ROI and measurable business impact.
• Monitor competitive landscape, consumer trends, and emerging marketing innovations across key international markets.
• Work with external partners including creative agencies, media platforms, and research firms to deliver best-in-class campaigns.

Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, or a related discipline (MBA preferred).
• 12–15+ years of progressive marketing experience in the FMCG sector, with at least 5–7 years in senior leadership roles (Director level or above).
• Extensive international marketing experience across multiple regions (Asia, Southeast Asia, Americas, Europe preferred).
• Proven track record of successfully building and growing consumer brands in competitive food & beverage categories.
• Strong expertise in digital transformation, e-commerce, social media strategy, and modern consumer engagement.
• Excellent strategic thinking, creativity, leadership, and cross-cultural communication skills.
• Fluent in English (both written and spoken); additional language skills (especially Mandarin or other Asian languages) are a strong advantage.
• Willingness to travel extensively across international markets.