Commercial Growth Director, Asia (F&B)

Key Responsibilities

• Own the development and execution of the regional growth strategy, ensuring marketing, customer acquisition, retention and channel initiatives directly contribute to revenue expansion, profitability and market share growth
  
  
• Partner with executive leadership to identify new growth opportunities, evaluate investment priorities and build commercially viable expansion plans across existing and future markets
  
  
• Establish a performance-driven culture where marketing effectiveness is measured against clear commercial outcomes rather than activity-based metrics
  
  
• Translate business objectives into actionable growth initiatives, balancing short-term revenue delivery with long-term customer and brand value creation
  
  
• Take ownership of the commercial performance of marketing, ensuring customer acquisition, retention, pricing, promotional strategy and channel investments deliver measurable returns.
  
  
• Develop robust frameworks for evaluating promotional effectiveness, customer economics, acquisition efficiency and investment ROI, enabling more informed decision-making across the organisation
  
  
• Work closely with commercial, finance and operational leaders to optimise revenue drivers, improve profitability and identify sustainable growth levers across markets
  
  
• Own the customer growth agenda across the business, encompassing acquisition, engagement, retention, loyalty and customer lifetime value
  
  
• Identify market-specific growth opportunities and ensure regional execution remains aligned with overall business objectives.
• Build scalable growth playbooks that can be replicated across new markets, partnership models and future business ventures