FP&A Manager, BP | FMCG MNC | North Asia | 58K

This is a high-visibility Commercial Finance / FP&A Manager role acting as a strategic business partner to the Hong Kong commercial team.

You will lead financial planning, performance management, and decision support across sales, trade spend, marketing investment, and profitability. The role also oversees a small team and plays a critical part in shaping financial processes and governance in a growing regional hub environment.

This position reports to the Regional Financial Controller (Asia) with close day-to-day interaction with the Hong Kong Commercial Director.

Key responsibilities:

1. Business Partnering & Planning

• Act as the key finance partner to Sales and Marketing, providing insights to drive revenue growth and profitability
• Lead the Annual Operating Plan, forecasts, and rolling projections
• Support and represent Finance in the Integrated Business Planning process and commercial leadership meetings
• Provide analysis on performance drivers, risks, and opportunities across markets

2. Sales, Trade Spend & Profitability Management

• Oversee Net Sales, Trade Spend and Selling Expenses planning and performance tracking
• Drive trade spend governance and ensure alignment with promotional strategies
• Lead brand and channel profitability analysis, supporting strategic decision-making
• Monitor accruals, ensure accuracy, and control overspend risk
• Deliver insights on trade promotion effectiveness and ROI

3. Marketing Finance & NPD Support

• Partner with Marketing on Advertising & Promotion budgeting, tracking, and control
• Provide financial evaluation for New Product Development and business initiatives (pre- and post-launch)
• Support annual brand planning and long-term growth strategies

4. Financial Control & Operations

• Oversee month-end closing for commercial P&L areas (sales, trade spend, marketing, selling expenses)
• Ensure robust controls, reconciliations, and compliance with company policies
• Manage trade spend and expense claim processes across key accounts and distributors
• Support audits and maintain data integrity within legacy ERP systems

5. Leadership & Process Improvement

• Lead and develop a small finance team in Hong Kong
• Drive improvements in reporting, planning processes, and governance frameworks
• Act as a change agent to strengthen finance’s partnering role within the business
• Position for future progression into a lead finance role in Hong Kong

Candidate profile:

• Bachelor’s degree in Accounting, Finance, or related disciplines
• Minimum 5–8 years of experience in FP&A / Commercial Finance / Sales Finance
• Prior experience in FMCG or consumer business is highly preferred
• Strong understanding of trade spend, pricing, margins, and commercial drivers
• Proven ability in business partnering with Sales and Marketing stakeholders
• Solid accounting foundation with hands-on experience in financial controls and closing
• Strong analytical skills and ability to translate data into actionable insights
• Experience managing or mentoring junior team members
• Proficiency in Excel; exposure to ERP systems (e.g. BPCS, SAP, or similar) is a plus
• Excellent communication and stakeholder management skills
• Fluent in English

About the company:

This organisation is one of Asia Pacific's most respected FMCG multinationals, recognised for its portfolio of iconic brands and strong market presence across the region.

Keywords: commercial finance, business partnering, sales performance, trade spend management, brand profitability, marketing investment, budgeting and forecasting

What's next:

If you are ready to take your commercial finance career to new heights within a leading FMCG multinational, apply now!