Head of Sales & Marketing (Luxury Retail)

Key Responsibilities

Commercial & Business Management

• Develop and execute sales and business strategies to achieve revenue, profitability and market share objectives.
• Manage sales forecasting, budgeting and performance monitoring across Hong Kong and Macau.
• Analyse market trends, competitor activities and customer insights to identify growth opportunities.
• Drive business performance through effective planning, reporting and commercial execution.
• Maintain ownership of key financial indicators and contribute to overall P&L management.

• Lead day-to-day retail operations across boutiques, shop-in-shops and points of sale.
• Conduct regular store visits to monitor sales performance, customer experience and operational standards.
• Drive retail productivity through active management of KPIs including sales achievement, conversion rate, average transaction value and client development.
• Partner closely with frontline teams to maximise business opportunities and enhance customer engagement.
• Coach, motivate and develop retail staff to achieve sales targets and deliver exceptional service standards.
• Ensure excellence in store operations, visual merchandising, inventory management and brand presentation.
• Support recruitment, onboarding and performance management of retail team members where required.
• Identify operational improvement opportunities and implement best practices across the network

Requirements

• Bachelor's degree in Business, Marketing or related discipline.
• Approximately 15 years of relevant experience in luxury retail, watches, jewellery, fashion or other premium consumer sectors.
• Proven track record in retail operations management and sales leadership.
• Strong understanding of luxury
• Experience developing and executing marketing initiatives within a lean budget environment.
• Fluent in English and Cantonese