Senior Sales Manager(Spirit Brand)

Our client is a global renown spirit brand

Responsibilities:

• Partner closely with the sales team to identify and develop new business opportunities across supermarket chains, convenience stores, discounters and liquor shops.
• Proactively build and strengthen relationships with key buyers at major retail accounts to drive long-term partnership and growth.
• Lead trading term negotiations to secure favourable commercial agreements that maximise company sales revenue and profitability.
• Collaborate with the Brand team to plan and execute brand activation and promotional campaigns that deliver measurable results.
• Develop and implement effective sales strategies and promotional programmes to achieve distribution and sales targets.
• Analyse sales reports and market data, gather competitive intelligence, and translate insights into actionable business strategies.
• Manage and optimise A&P budgets in line with agreed brand plans, ensuring expenditure remains aligned with sales objectives and delivers strong ROI.

Requirements:

• University degree in Business, Marketing or a related discipline.
• Minimum 5–7 years’ solid experience in the Wine or Spirits industry, with an established network in the Off-Trade channel strongly preferred.
• Proven negotiation skills with a demonstrable track record of launching successful sales campaigns and driving revenue growth.
• Results-oriented, data-driven and commercially sharp, with strong strategic thinking ability.
• Excellent command of both spoken and written English and Chinese.