Wholesale Manager(Lifestyle brand, HKMOTW)

Our client is a gobal lifestyle brand

Job Summary

My client is a global renown lifestyle brand and they are seeking an experienced Wholesale Manager to lead sales strategy and revenue growth across wholesale accounts and franchise partnerships in Hong Kong, Macau and Taiwan. The role will focus on expanding market presence, strengthening key partner relationships, and consistently delivering against sales targets across the region.

Key Responsibilities

• Develop and execute comprehensive sales strategies to drive market share and profitability across the assigned markets.
• Identify and capitalise on growth opportunities within wholesale accounts, franchise partners, and their retail and e-commerce channels.
• Explore and develop new market opportunities through feasibility studies and market development proposals.
• Build, manage and nurture strong relationships with wholesale accounts and franchise partners to maximise sales performance.
• Guide partners and buyers through the buying and product selection process, providing analytical insights and alignment with current product direction.
• Support partners on inventory management to optimise sell-through and minimise excess stock.
• Collaborate closely with internal Sales, E-commerce, Retail and other cross-functional teams to ensure alignment of strategies and operational efficiency across the APAC region.
• Monitor market trends, competitor activity and customer feedback to identify expansion opportunities.
• Analyse sales data and performance metrics to inform decision-making, adjust strategies and drive continuous improvement.
• Partner with the Marketing team to develop targeted campaigns and promotions that support sales objectives.
• Oversee the full sales process from forecasting through to execution, ensuring targets are met or exceeded.

Qualifications & Requirements

• Bachelor’s degree in Business Administration, Sales, Marketing or a related field
• Proven experience in wholesale management, ideally within the fashion industry.
• Strong commercial understanding of wholesale and franchise business models.
• Demonstrated track record of developing and executing sales strategies that deliver revenue growth.
• Excellent leadership, communication, negotiation and relationship-building skills.
• Willingness and ability to travel within the APAC region as required.
• Fluent in English and Mandarin; additional language proficiency is an advantage.