General Manager(F&B, HKD 110K)

Our client is a leading F&B group in APAC

Role Overview

The General Manager will take full ownership of the overall performance and strategic direction of the F&B group’s Hong Kong operations. This is a senior leadership role with end-to-end P&L responsibility, covering multi-unit operations, people leadership, commercial strategy, and continuous improvement to drive profitable growth and brand excellence.

Key Responsibilities

Strategic & Commercial Leadership

• Develop and execute the overall business strategy, annual operating plan, and growth roadmap for the group’s outlets.
• Own the full P&L; drive revenue growth, improve margins, and deliver against sales, profitability, and other commercial targets.
• Analyse market trends, competitor activity, and guest insights to identify opportunities and protect market position.
• Lead pricing strategy, menu engineering, and revenue management initiatives.

Operations & Guest Experience

• Oversee multi-unit restaurant operations, ensuring consistent high standards in food quality, service, cleanliness, and brand experience across all outlets.
• Monitor and optimise key operational areas including kitchen efficiency, front-of-house service, inventory, supply chain, and waste management.
• Ensure full compliance with food safety, hygiene, licensing, labour, and all relevant Hong Kong regulations (FEHD, Labour Department, etc.).
• Drive continuous improvement in processes, SOPs, cost efficiency, and operational KPIs (sales, guest satisfaction, labour productivity, food cost, etc.).

People Leadership & Culture

• Lead, coach, and develop a multi-layered team (including outlet managers, chefs, and support functions); build a high-performance and high-engagement culture.
• Oversee recruitment, training, succession planning, and retention strategies; reduce turnover and strengthen the talent pipeline.
• Foster collaboration across operations, marketing, finance, HR, and procurement.

Stakeholder & Brand Management

• Work closely with central support functions and external partners to execute brand initiatives, marketing campaigns, and new projects.
• Represent the company professionally; manage escalated guest issues and key stakeholder relationships.
• Support new outlet openings, renovations, concept development, or expansion projects as required.

Requirements

• Minimum 10–12 years of progressive experience in the F&B / hospitality industry, with at least 4–5 years in a multi-unit General Manager, Operations Director, or equivalent senior leadership role.
• Proven track record of managing profitable multi-outlet operations and delivering strong P&L results in a fast-paced, high-volume environment.
• Strong leadership capability with experience managing large teams (preferably 100+ staff across multiple outlets).
• Solid understanding of the Hong Kong F&B market, cost control, labour management, and regulatory requirements.
• Excellent commercial acumen, analytical skills, and ability to make data-driven decisions.
• Hands-on, results-oriented, and comfortable operating under pressure with flexible working hours.
• Fluent in English and Cantonese; Putonghua is a strong advantage.
• Proficiency in POS systems, inventory/costing tools, and Microsoft Office (especially Excel).

Preferred Qualifications

• Experience with multi-brand or multi-concept F&B groups.
• Track record in new outlet openings, concept development, or regional expansion.
• Degree or diploma in Hospitality Management, Business Administration, or a related discipline.
• Experience working with international brands or in cross-border (HK / Greater Bay Area / APAC) environments.