Business Development Director(New Beverage Brand)

Our client is a Gloabl Beverage brand and would like to enter HK market.

Role Overview
Our client is seeking an experienced Business Development Director to lead the market entry and commercial expansion of a new beverage brand in Hong Kong. This is a hands-on leadership role responsible for building the brand’s presence from the ground up, securing distribution partnerships, and driving revenue growth in a highly competitive FMCG market.

Key Responsibilities

• Develop and execute the Hong Kong market entry and go-to-market strategy, including channel prioritisation and pricing architecture.
• Identify, negotiate, and secure strategic distribution and trade partnerships (e.g. modern trade, convenience, on-trade, and specialty channels).
• Build and manage a strong pipeline of key accounts and lead commercial negotiations to drive listing and volume.
• Establish and grow the sales team or work closely with distributors to ensure effective execution and sell-through.
• Monitor market trends, competitive landscape, and consumer insights to refine commercial strategy.
• Work cross-functionally with marketing, supply chain, and headquarters to align brand positioning, promotions, and inventory planning.
• Achieve agreed revenue, distribution, and profitability targets while managing P&L for the Hong Kong business.
• Represent the brand in industry events and build relationships with key trade and retail stakeholders.

Requirements

• 10+ years of commercial / business development experience in FMCG, with a strong track record in the beverage or food sector in Hong Kong.
• Proven experience in market entry, new brand launches, or building distribution networks from scratch.
• Strong existing network across modern trade, convenience, and on-trade channels in Hong Kong.
• Excellent negotiation, stakeholder management, and commercial acumen.
• Hands-on leadership style with the ability to operate in a start-up or high-growth environment.
• Fluent in Cantonese and English; Mandarin is an advantage.
• Degree holder in Business, Marketing, or a related discipline.

Preferred

• Experience working with international brands entering the Hong Kong market.
• Understanding of regulatory requirements for food & beverage in Hong Kong.
• Track record of achieving aggressive growth targets in a competitive category.