Sales Manager(New FMCG brand)

our client is a renown beverage brand among APAC

Job Responsibilities

• Drive sales growth of the company’s food & beverage portfolio in the Hong Kong market by developing and executing channel strategies and sales plans to achieve assigned targets.
• Independently open and expand mainstream retail channels, including major convenience stores and supermarket chains, as well as other key modern trade outlets.
• Identify, develop, and manage local agents, distributors, and key accounts. Lead end-to-end commercial discussions, proposal development, contract negotiation, and order conversion.
• Maintain and grow existing customer relationships by regularly monitoring sales performance, inventory levels, receivables, in-store execution, and promotional activities.
• Support new product launches, promotional campaigns, product sampling, and other go-to-market initiatives tailored to the Hong Kong market.
• Gather and analyse market trends, consumer insights, competitor activities, and channel dynamics to provide actionable recommendations for product and commercial strategy.
• Collaborate closely with internal teams (supply chain, marketing, and finance) to ensure smooth order fulfilment and seamless customer partnerships.

Requirements

• Minimum 5 years of sales or channel development experience, preferably within the food & beverage or broader FMCG industry.
• Strong knowledge of Hong Kong’s retail and distribution landscape, with existing relationships or proven access to major convenience store and supermarket chains, and/or local food & beverage agents/distributors.
• Demonstrated ability to independently open new channels, establish distributor partnerships, and close orders from first contact through to contract and delivery.
• Excellent commercial negotiation, relationship management, and cross-functional coordination skills.
• Strong commercial drive, self-motivation, and execution capability; comfortable with frequent client visits and field work.
• Fluent Cantonese with good Mandarin and English communication skills.

Preferred Attributes

• Experience introducing imported food or beverage brands into the Hong Kong market.
• Proven track record of building a sales network from the ground up for a new brand in Hong Kong.
• Existing and active network of retailers, agents, or distributors in the local F&B sector.