Assistant Key Account Manager/ Key Account Executive(FMCG)

Our client is a global renown FMCG brand.

Role purpose

Support the management and growth of assigned key accounts. Act as the day-to-day contact for retail, e-commerce, or distributor partners, driving sell-in, sell-out, and in-store execution while building the commercial capability required to progress into a full Key Account Manager role.

Key responsibilities

• Support the Key Account Manager in managing a portfolio of key accounts (modern trade, department stores, specialty retail, and/or e-commerce platforms).
• Prepare and present sales forecasts, order proposals, promotional plans, and account reviews.
• Monitor sell-in, sell-out, stock levels, and on-shelf availability; flag risks and recommend actions.
• Coordinate promotional activities, new product launches, listings, and range reviews with internal teams (marketing, supply chain, finance, category).
• Track trade investment, promotional ROI, and account P&L inputs; ensure claims and deductions are submitted accurately and on time.
• Conduct store visits and joint business planning sessions; capture competitor activity, pricing, and display execution.
• Prepare meeting materials, post-meeting notes, and follow-up action lists.
• Maintain accurate account data in CRM / sales systems and support monthly reporting.
• Build constructive relationships with buyer assistants, merchandisers, and store operations contacts.
• Support negotiations on listings, space, pricing, and promotional mechanics under guidance from the Key Account Manager.

Requirements

• Degree in Business, Marketing, or a related discipline.
• 2–4 years of sales, trade marketing, or account management experience in FMCG, beauty, luxury, or consumer goods. Retail buying or e-commerce vendor experience is an advantage.
• Exposure to key account processes: forecasting, promotions, listings, and basic P&L.
• Strong numerical skills and comfort with Excel (pivot tables, basic analysis).
• Clear written and spoken English and Cantonese; Mandarin is a plus.
• Organised, detail-oriented, and able to manage multiple deadlines.
• Commercial mindset with a willingness to spend time in the trade.
• Right to work in Hong Kong.

Preferred

• Experience with major HK retailers.
• Familiarity with Nielsen, Circana, or internal sell-out data.
• Category exposure in beauty, personal care, F&B, or household.

What success looks like

• Accurate forecasts and on-time order management.
• Improved on-shelf availability and promotional execution on assigned accounts.
• Clean trade-spend tracking and timely reporting.
• Trusted working relationship with account contacts and internal stakeholders.