VIP Manager (Luxury Wine & Spirit)

Our client is a global renown wine & spirit brand

My client is a globally respected wine & spirits company with a portfolio of iconic prestige brands is seeking a VIP Manager to own relationships with High-Net-Worth and Ultra-High-Net-Worth Individuals (HNWI / UHNWI) in Hong Kong (with exposure to Greater China / GBA as relevant).

The role sits in the Private Client / Direct-to-Consumer channel. You will acquire, engage and grow a portfolio of privileged private clients, sell rare and allocated expressions, and deliver highly personalised, high-touch brand experiences that build long-term loyalty and commercial value.

Key responsibilities

Portfolio ownership & commercial delivery

• Own and grow an assigned HNWI / UHNWI portfolio; meet monthly and annual revenue, allocation, engagement and recruitment KPIs.
• Drive sales of ultra-prestige and rare expressions through personalised recommendations, allocations and relationship-led selling.
• Capture client intelligence, preferences and purchase behaviour (within data-protection rules) and feed insights to the Private Client lead, commercial and marketing teams.

Recruitment & networking

• Actively source and convert new prestige clients via personal network, luxury partnerships, private clubs, connectors, family offices and targeted events.
• Build and execute a structured recruitment plan in collaboration with the Private Client lead.

Experience, events & brand ambassadorship

• Plan, host and execute private client events: intimate tastings, dinners, product launches and exclusive brand moments.
• Deliver a consistent, discreet, five-star client journey — communication, access to brand experts, prestige product handling and tailored experiences.
• Represent the house at high-end social and luxury-ecosystem occasions; develop cross-category luxury partnerships to reach target consumers.

CRM, reporting & internal collaboration

• Maintain accurate client profiles and activity on the CRM platform (e.g. HubSpot or equivalent); support segmentation and personalised communication.
• Provide regular quantitative and qualitative reporting on pipeline, events, conversion, advocacy and market intelligence.
• Work closely with Private Client lead, marketing, commercial, finance and supply to manage allocations, events and targets.

Requirements

• 6–8+ years in a commercial / relationship role in prestige spirits or wine, luxury retail, premium hospitality, private banking / wealth, or a comparable UHNW-facing luxury environment.
• Existing HNWI / UHNWI network in Hong Kong (and ideally Greater China) is a strong advantage.
• Demonstrated luxury sensibility, discretion and comfort in affluent social settings; genuine appreciation of craftsmanship, rarity and “the finer things.”
• Strong commercial acumen: target ownership, pipeline discipline, negotiation and value-selling of high-ticket, allocated products.
• Excellent interpersonal, presentation and hosting skills; able to work as a self-starting individual contributor in a high-expectation environment.
• Fluent English; Cantonese and Mandarin highly preferred.
• Willingness to work flexible hours including evenings and weekends for events and client entertaining.