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Partnership & CRM Manager ( FMCG )
We are partnering with a leading consumer-facing business to identify a commercially minded professional to drive strategic growth initiatives, customer engagement programmes, and partnership development across multiple channels.
Key Responsibilities
- Develop and execute customer engagement and retention strategies that support broader business objectives.
- Establish and manage strategic partnerships with financial institutions, digital platforms, and other key business partners to drive customer growth and commercial opportunities.
- Evaluate customer and business performance data to identify trends, opportunities, and actionable insights.
- Collaborate with marketing and commercial teams to deliver integrated campaigns, optimise customer journeys, and maximise campaign effectiveness.
- Monitor market developments, consumer trends, and competitive activity to identify new growth opportunities.
- Work closely with cross-functional stakeholders to define objectives, performance metrics, and success measures for strategic initiatives.
- Build strong relationships with both internal and external partners to ensure alignment and successful execution of business priorities.
- Support the development and implementation of innovative initiatives that strengthen customer loyalty and engagement.
Ideal Candidate
- Degree holder in Business, Marketing, Analytics, or a related discipline.
- Around 8+ years of experience in customer marketing, partnerships, CRM, loyalty, commercial marketing, digital engagement, or related functions.
- Experience gained within consumer, retail, lifestyle, hospitality, e-commerce, financial services, or other customer-centric industries would be advantageous.
- Strong analytical mindset with the ability to translate data into meaningful business recommendations.
- Excellent stakeholder management and relationship-building capabilities.
- Proven experience working across multiple functions in a dynamic and fast-paced environment.
- Strong project management and execution skills.
- Proficiency in English and Chinese.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: Insight & Analysis
Industry: FMCG
Salary: Negotiable
Workplace Type: On-site
Experience Level: Mid Management
Location: Central and Western District
FULL_TIMEJob Reference: Q52YCW-20A5F4A9
Date posted: 21 September 2026
Consultant: Eleanor Chan
hong-kong marketing/insight-and-analysis 2026-09-21 2026-11-20 fmcg Hong Kong Central and Western District HK Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true