Senior Digital Marketing Officer - B2B

A global logistics and supply chain business is seeking a Senior Digital Marketing Officer in Hong Kong to drive B2B demand generation through digital campaigns, search engine marketing and lead generation.

Join an international business where you can work closely with Sales teams, use market and campaign insights to shape targeting and messaging, and connect digital marketing activity with measurable pipeline outcomes.

Key responsibilities:

• Lead B2B digital marketing campaigns across Google Ads to generate qualified leads
• Own campaign setup, keyword research and ad copy, optimising performance based on campaign insights
• Partner with Local Sales teams to monitor lead generation and pipeline progression
• Leverage sales feedback and market insights to refine audience targeting, content and demand-generation strategies
• Drive digital marketing effectiveness across advertising platforms, CMS and other digital channels

Candidate profile:

• 4+ years’ experience in Digital Marketing, ideally within an agency or B2B environment
• Strong hands-on experience with Google Ads and search engine marketing platforms
• Experience working with Sales teams or in a client-facing role
• Knowledge of advertising-platform operations, CMS platforms and basic HTML/CSS
• Bachelor’s degree or equivalent in Marketing or a related field
• Strong communication and presentation skills, with a proactive and adaptable approach
• Fluent in English and Chinese, written and spoken

About this company:

Join a global logistics and supply chain business connecting businesses and markets across an extensive international network. With a strong focus on digitalisation, innovation and continuous improvement, the organisation offers an international environment where collaboration and professional development are valued — giving you the opportunity to help strengthen how the business engages B2B audiences and generates new opportunities.

Keywords: B2B Digital Marketing, Demand Generation, Google Ads, SEM, Lead Generation

What’s next:

Ready to turn B2B digital marketing into business opportunities? Take ownership, make an impact and apply now!