Marketing Manager – Accommodation, China Market

Our client is a growing accommodation platform focused on delivering high-quality living experiences and vibrant residential communities. They are looking for a Marketing Manager to lead China-focused marketing initiatives, driving brand visibility, customer acquisition, and business growth through digital marketing, content creation, and strategic partnerships.

Job Responsibilities

Develop and execute integrated marketing campaigns across digital and offline channels to drive brand awareness and lead generation.
Manage social media platforms including WeChat, Xiaohongshu, Douyin, Weibo, LinkedIn, and other relevant channels.
Create engaging content, including articles, social media posts, videos, customer stories, presentations, and marketing collateral.
Plan and manage paid advertising campaigns, tracking performance and optimizing ROI.
Work closely with commercial teams to nurture leads and improve customer acquisition outcomes.
Build and maintain strategic partnerships with external stakeholders, institutions, industry partners, and referral networks.
Coordinate events, webinars, roadshows, and community engagement initiatives.
Manage website content and landing pages to enhance user experience and conversion rates.
Monitor marketing performance metrics and provide insights and recommendations based on campaign data.
Manage marketing budgets and ensure effective allocation of resources.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related discipline.
6+ years of marketing experience, preferably in digital marketing, growth marketing, performance marketing, or brand marketing.
Excellent written and verbal communication skills in both English and Mandarin.
Strong experience managing Chinese social media platforms (WeChat, Xiaohongshu, Douyin, Weibo).
Strong content creation and copywriting capabilities, particularly in Simplified Chinese.
Experience managing digital campaigns, paid media, and lead generation activities.
Data-driven mindset with the ability to analyze campaign performance and translate insights into action.
Strong project management and stakeholder management skills.
Self-motivated, hands-on, and comfortable working in a fast-paced environment.

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