Trade Marketing Manager(MNC FMCG)

Our client is a glboal FMCG brand.

About the role

This role creates and executes customer-specific activations and displays, and localises cluster activations, so brand come to life in store. The aim is to drive physical availability, engage the shopper and convert.

Working with in-market Sales and the Consumer Business Unit, the role ensures the market and segment have enough prioritised, customer-tailored activity and display to deliver growth, and makes recommendations to the hiring manager. Channel and trade marketing plans must be grounded in consumer, shopper and customer insight.

The role also builds influential relationships with assigned categories, channels and customers, and represents the customer and shopper internally so future plans support both the customer’s ambitions and brand's conversion.

Key responsibilities

• Act as the key contact for the business unit and leverage cluster and global initiatives.
• Align prioritised, customer-specific activations and displays to segment growth plans.
• Use shopper and customer insight to develop and execute activation and display initiatives that deliver short- and long-term brand goals, improve physical availability, engage shoppers and drive conversion.
• Partner with Key Account on an annual activation plan aligned to supply-chain choices, category growth drivers and customer needs, covering the path to purchase. Adjust plans as the customer or internal environment changes.
• Align activity plans across Sales and BUs, and support the Display Manager in taking relevant activity into the Sales Operations + process.
• Work with the insight and display teams to set channel and customer KPIs, calculate ROI, and use results to improve future plans.
• Tailor in-store POS and selling stories for the assigned customer or channel to maximise impact and conversion.
• Build strong customer relationships and deliver shopper-, channel- and category-led solutions that work for both the customer and Mars.
• Represent the voice of the customer and shopper internally.

Requirements

• Graduate calibre, with experience in a blue-chip FMCG or consumer business and a sales or marketing background.
• Customer and/or marketing experience covering selling, negotiation and insight, with the ability to turn brand strategy into customer plans that benefit both sides.
• Able to assess needs, propose solutions, handle objections and conflict, and close with a positive, resilient approach.
• Strong numeracy and experience applying analytics to complex customers and business situations.
• Sound business acumen, including the sales cycle, trends and the wider impact of recommendations.
• Understanding of shopper behaviour and category fundamentals.
• Strong interpersonal skills and a record of building long-term relationships across stakeholders.
• Able to adapt in a fast-moving environment with a solution-focused attitude.
• Relevant exposure may include sales, customer management, marketing or category leadership.