Our client is a quiet luxury brand from France

About my client

This is a Paris-founded independent designer brand, known for experimental construction and a genderless design language. It sells through global DTC plus Mainland China, Japan, Taiwan, Hong Kong and Macau. The company is building a global integrated marketing system in which brand content actually produces qualified traffic, members and sales.

What you will

Annual integrated marketing plan

• Own the annual brand marketing strategy: quarterly themes, campaign calendar, launch windows and how budget is split across markets and channels.
• For every campaign, lock the commercial question, audience, master message, content roles, channel mix, spend and KPIs before work starts.
• Keep one global brand line while adapting tone, media and channel mix for Mainland China, Japan, Taiwan, Hong Kong and Macau.

Campaigns, events and launches

• Lead product launches, brand moments, store activations, fashion-week partnerships and multi-market integrated campaigns.
• Stay on the campaign from brief to concept, production, media, talent, store and site handoff, go-live and post-campaign review.
• Design how traffic moves from campaign hub to landing page, PDP, CRM capture and social — so every asset has a destination.

PR, media, talent and KOLs

• Set the PR narrative, media plan and buying approach; own press releases, interviews, issues management, media relationships and release timing.
• Select and manage celebrity, ambassador and KOL/KOC partners against audience fit, content rights, channel use, risk and conversion — not follower count.
• Brief, pitch, brief-back and score PR firms, media agencies, production houses and creative partners on delivery and commercial result.

English and Traditional Chinese brand writing

• Write, or give final sign-off on, campaign concepts, brand statements, press releases, speeches, website and landing-page copy.
• Produce core copy in English and Traditional Chinese yourself, with a working feel for Taiwan and Hong Kong usage, media tone and cultural limits.
• Codify brand tone, vocabulary, headlines and CTAs; brief Simplified Chinese and Japanese localisation when the market requires it.

Content-to-commerce attribution

• Map the path from campaign content through PR, talent, KOLs, social and media onto the DTC site, into CRM and through to sales.
• Partner with traffic, site, e-commerce and CRM to agree UTMs, event tracking, audiences, dashboards and attribution windows.
• Move budget using qualified sessions, on-site depth, CRM growth, assisted revenue and marginal return — not reach alone.

Budget and operating discipline

• Build annual, quarterly and campaign budgets, with clear rules for when spend is added, stopped, shifted or held.
• Run the campaign operating rhythm: weekly reviews, go / no-go calls, post-mortems and agreed follow-through.
• Put in place a single archive for content rights, media evidence, contracts, invoices, results and assets that can be reused.

What will make you success

• 10+ years of integrated marketing / brand communications in fashion, design, lifestyle, beauty, luxury or premium consumer brands.
• Hands-on experience across annual IMC, campaigns/events, PR, media buying, talent or KOL partnerships and digital conversion.
• Professional writing ability in English and Traditional Chinese; able to produce brand copy in interview, without a translator or junior writer.
• At least two quantified cases showing how a campaign / PR / KOL programme drove qualified traffic, CRM, assisted revenue or direct revenue.
• Able to manage an annual budget, agencies and cross-market cadence, and explain when to add, stop or shift investment.
• Working fluency with UTM, web analytics, campaign dashboards and basic attribution; able to work with e-commerce, CRO, CRM and data teams.