Head of Marketing (Food)
We are partnering with a leading consumer goods business to appoint a senior marketing leader responsible for driving growth and brand development across multiple North Asian markets.
This is a highly strategic position with end-to-end ownership of portfolio strategy, innovation, consumer engagement, and commercial performance. The successful candidate will play a key role in shaping long-term business growth while leading a high-performing marketing team.
Key Responsibilities
- Develop and execute long-term growth strategies to accelerate business performance.
- Lead brand, portfolio, and innovation strategies across multiple markets.
- Drive integrated marketing campaigns and consumer engagement initiatives.
- Partner closely with cross-functional teams including Sales, Finance, Supply Chain, R&D, and other key stakeholders.
- Oversee marketing investment planning and ensure effective return on investment.
- Identify market opportunities through consumer insights and competitive analysis.
- Lead, develop, and coach a regional marketing team to build organizational capability.
- Influence senior leadership on strategic priorities and growth initiatives.
Requirements
- Degree qualified in Marketing, Business, or a related discipline.
- Minimum 15 years of progressive marketing experience gained within consumer-facing industries.
- Strong track record in brand building, portfolio management, and business growth.
- Proven experience leading and developing teams.
- Demonstrated commercial acumen with the ability to balance strategic and operational priorities.
- Strong stakeholder management and cross-functional leadership skills.
- Exposure to multiple Asian markets would be advantageous.
- Fluent English required; additional Asian language capabilities would be beneficial.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: Brand Marketing
Industry: FMCG
Salary: Negotiable
Workplace Type: On-site
Experience Level: Senior Management
Location: Central and Western District
FULL_TIMEJob Reference: Y7PZDG-4BD5E36F
Date posted: 21 September 2026
Consultant: Eleanor Chan
hong-kong marketing/product-brand-marketing 2026-09-21 2026-11-20 fmcg Hong Kong Central and Western District HK Robert Walters https://www.robertwalters.com.hk https://www.robertwalters.com.hk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true