Social Media Manager(Gaming & Card Games, KOL welcomed)

My client is a world renown gaming company.

They are looking for a sharp, culture-obsessed, enthusiastically online Social Media Manager to contribute to reactive and cultural social efforts across brand portfolio — from tabletop and trading card games to toys, entertainment, and IP with decades of fandom behind it.

You're a reactive and community maven who lives on the internet, sees where culture is moving before it arrives, and knows how to kickstart ideas and get their quickly. You find the opportunity, you know what to do with it, and you work with content creators to ship it — quickly, on-brand, and with real cultural impact.

What You'll Do

• Scan TikTok, X, Instagram, Reddit, YouTube, and beyond daily for cultural moments, trending and meme formats, and reactive opportunities.
• Match the right moment to the right brand — and know when a moment belongs to more than one.
• Work with video editors and creatives to turn opportunities into content.
• Make editorial calls on voice, timing, and tone across distinct brand personalities.
• Maintain tight feedback loops with brand teams and partners to keep approvals moving at reactive speed.
• Drive measurable growth in reactive presence, cultural participation, and trend engagement.

What You'll Bring

• 4–5 years in social, editorial, or cultural content — brand side, agency, or adjacent.
• Experience working across multiple brands or voices, not just one.
• You live online. You're a culture junkie. You know the trends, jokes, memes, and communities.
• You know when to swing and when to sit out.
• You collaborate on video, image, and text posts that actually earn engagement.
• Familiarity with games, toys, and entertainment fandoms — and the ability to get fluent in a new one fast.
• Portfolio or body of work demonstrating cultural proficiency and social impact.
• Based in Hong Kong.