Breaking into IT sales & marketing

If you’re interested in the more creative side of a supposedly ‘technical’ sector, then sales & marketing within tech & transformation is right for you.

Some exciting job opportunities that you can look forward to include brand management, business development, communications, event management, market research, product management, public relations as well as sales and account management.

Roles in demand

As e-commerce companies continue to expand rapidly in Hong Kong, we foresee professionals with strong IT and sales skills to be highly sought-after. E-commerce continues to be a popular service amongst cost-conscious consumers and this area will continue hiring.

If you’re a sales or business development professional, there are pockets of opportunity within telecommunications companies keen to hire on a replacement basis.

Financial institutions will also be keen to boost revenue streams, which will create job opportunities for sales professionals.

you will need to be capable of selling complex marketing solutions of software products, breaking down complicated technical terms to be sold to organisations

What employers are looking for?

If you’re hoping to work as a sales and marketing professional across the IT and telecommunications sector, you will need to have a strong understanding of the latest technologies and relevant trends.

This is crucial as you will need to be capable of selling complex marketing solutions of software products, breaking down complicated technical terms to be sold to organisations.

How to stand out

If you have entrepreneurial skills and speak Cantonese, you are likely to be in good stead for new job opportunities as companies are often on the lookout for professionals who understand the market and are able to communicate on a common level. Entrepreneurial skills are important for e-commerce start-ups looking for leaders to head their companies.