General Manager, Asia (Home & Outdoor Equipment)

Our client is a global leader in consumer durables, home improvement hardware, and lifestyle equipment with multi-billion-dollar global operations.

To lead its next phase of growth in Asia, they are hiring a dedicated commercial structure for its flagship consumer & lifestyle brand family across the region. This is an entrepreneurial, 0-to-1 greenfield setup mandate.The Commercial Director / GM Asia will design the regional go-to-market strategy, build multi-country distributor networks from scratch, and scale commercial presence Asia.

• Own the full Asia P&L, including revenue growth, profitability, budgeting and investment planning.
• Develop annual operating plans, forecasts and long-term business strategies.
• Monitor business performance and drive corrective actions where required
• Ensure disciplined resource allocation and return on investment across the region.

• Design and implement the regional distribution strategy.
• Identify, appoint and develop best-in-class distributor partners across priority markets
• Establish commercial frameworks, performance expectations and governance processes for distributor management.
• Build relationships with leading retailers, dealers, trade partners and key accounts across the region.
• Ensure strong execution of sales, marketing and brand-building initiatives through channel partners.

• 20 years of progressive commercial leadership experience with regional P&L ownership in Asia Pacific.
• Proven track record of building multi-country distributor, dealer, or retail networks from scratch across Southeast Asia and East Asia.
• Category background in Consumer Durables, Small Domestic Appliances, Consumer Electronics, Home Improvement, or Lifestyle Hardware.
• A hands-on, high-energy leader comfortable working autonomously in the initial phase while building out long-term organizational capacity
• Fluency in English and any Asian language