AGM, Sales & Marketing (Residential)

• Develop and execute comprehensive sales strategies to achieve revenue and sell-through targets for first-hand residential developments.
• Formulate pricing, sales tactics, launch plans, and promotional initiatives based on market conditions and competitive positioning.
• Monitor residential market trends, buyer behaviour, macroeconomic factors, and competitor activities, providing strategic recommendations to senior management.
• Establish and maintain strong relationships with property agencies, sales channels, and key industry stakeholders.
• Work closely with Marketing, Development, Design, and Project teams on product positioning, unit mix, pricing strategy, and launch planning.
• Provide market-driven input on project planning, layout design, product features, and customer preferences.
• Lead, coach, and develop the sales team to achieve business objectives and maintain a high-performance culture.
• Prepare sales forecasts, budgets, performance reports, and market analyses for management review.
• Provide timely insights and recommendations regarding market sentiment, demand trends, and pricing strategies.
• Conduct feasibility studies and competitor benchmarking for upcoming residential developments.

Requirements

• Degree holder in Business Administration, Marketing, Real Estate, Surveying, or related disciplines.
• Minimum 12-15 years of relevant experience in residential property sales and marketing, especially in sales sector, preferably gained from reputable property developers.
• Professional qualifications, such as RICS, HKIS, or equivalent, are preferred
• Proven track record of successfully launching and selling first-hand residential projects in Hong Kong.
• Strong network and established relationships with major property agencies and industry stakeholders.
• Demonstrated leadership experience with the ability to motivate, develop, and lead teams effectively.
• Strong commercial acumen with deep understanding of Hong Kong residential property market dynamics.
• Strategic thinker with excellent analytical skills and strong sensitivity to market movements and customer trends.
• Outstanding communication, negotiation, presentation, and stakeholder management skills.
• Self-driven, proactive, results-oriented, and able to thrive in a fast-paced environment.
• Excellent command of written and spoken English, Chinese, and Putonghua.

For a confidential discussion about this role please contact Heibe Chan via Heibe.chan@robertwalters.com.hk