Promotion, Assistant Manager - Manager (Shopping Mall)

Responsibilities

• Plan and implement marketing strategies for the leasing of prime retail promises
• Formulating and executing integrated marketing, branding, and promotional strategies to enhance mall positioning, increase foot traffic, and drive tenant sales performance.
• Plan and implement seasonal campaigns, thematic promotions, large-scale events, tourism-related initiatives, and other marketing activities to strengthen customer engagement and business growth.
• Drive digital marketing activities across social media platforms, websites, mobile applications, eDM campaigns, and other online channels to maximise brand exposure and customer reach.
• Collaborate with tenants to develop and execute joint promotions, sales campaigns, and co-marketing initiatives that generate traffic and sales opportunities.
• Coordinate closely with internal departments, tenants, advertising agencies, event organisers, media partners, and service providers to ensure the successful execution of marketing campaigns and events.
• Monitor and analyse campaign effectiveness, customer insights, tenant sales performance, and market trends, providing recommendations for continuous improvement and business growth.
• Prepare marketing proposals, management reports, presentations, budget plans, and post-campaign evaluations.

Requirements

• Degree holder in Marketing, Communications, real estate, or a related discipline.
• Minimum 6 years of relevant experience in shopping mall marketing
• Experience gained from shopping malls, retail properties, PR agencies, event management companies
• Creative, commercially minded, and customer-focused, with a strong understanding of market trends, consumer behaviour, and retail dynamics.
• Proven ability to develop and execute innovative marketing campaigns that drive footfall, customer engagement, and tenant sales.
• Excellent communication, stakeholder management, project coordination, and presentation skills.
• Strong analytical skills with the ability to interpret campaign performance, customer data, and market intelligence.
• Able to work effectively under pressure, manage multiple projects simultaneously, and meet tight deadlines.
• A proactive team player with strong leadership qualities and a collaborative working style.