Director - MarTech Solution (Adobe, Customer Data)

My client is seeking an experienced leader to manage cross-functional teams to implement and optimize MarTech platforms, including Customer Data Platforms (CDPs), with a focus on Adobe and Salesforce stacks. This position supports global, regional, and local digital efforts to enhance customer engagement and personalization.

Responsibilities:

• Develop and execute the MarTech roadmap, including Adobe Experience Platform (AEP) and CDP implementation.
• Lead end-to-end real-time CDP implementations across multiple markets.
• Oversee audience segmentation, journey setup, and activation across marketing channels.
• Enable sales and marketing capabilities through data-driven insights and personalization.
• Advocate for MarTech adoption by training stakeholders and fostering innovation.
• Collaborate with data architects, technology teams, and vendors to build integrations and proof-of-concepts.
• Partner with campaign execution teams to enhance measurement and reporting capabilities.
• Align MarTech platform implementation with business objectives and data strategies.

Requirements

• Expertise in cloud-based platforms (AWS, Azure, Google Cloud) and CDPs (Adobe Experience Platform or similar).
• Strong knowledge of Adobe tools (Target, Audience Manager, Analytics, Journey Optimizer).
• Ability to translate business needs into technical solutions.
• Leadership experience in building CoE teams and working in matrixed organizations.
• Excellent communication, problem-solving skills, and passion for data-driven marketing.
• 8+ years of experience in technical data management or MarTech solutions.
• Proven track record in leading enterprise application implementations.
• Experience working with Asia markets in finance, banking, or insurance sectors.
• Bachelor’s degree in business, information systems, or related fields.