Product Manager (Programmatic & Ad platforms)

My client is looking for Product Manager integrate ad-serving platform and lead external strategic partnerships.

Responsibilities

• Drive and manage product roadmap from technical specifications, platform development, testing, and post implementation performance tracking
• Manage and maintain advertising technology platforms, ensuring they are up to date, secure and integrated
• Manage RFP to select tech vendor for self-serve ad platform and support integration
• Partner with external technology vendors to ensure smooth implementation of self-serve ad platforms from technology integration to post-implementation maintenance
• Lead integration and connection with external strategic partners to provide advertisers with offsite media solutions – both DSP and SSP partnerships
• Develop and manage retail media ad products roadmap including customer needs research, product roadmaps, rollout strategy, and risk mitigations
• Collaborate with campaigns management teams on automation, data pipeline and configuration topics
• Troubleshoot and resolve any tech issues or challenges related to our marketing technology stack
• Partner with internal cross-functional teams to create compelling advertising product offerings & platform functionalities that fit the advertisers’ needs
• Provide an on-going support, troubleshoot, and validate production issues to perform the root cause analysis, reconciliations, perform corrective actions for issue resolution

Requirements

• Bachelor's degree, preferably in technology, digital marketing
• Understanding of supply-side platforms, demand-side ad platforms required
• Proficiency in ad delivery platforms and tools like Google Ads, Facebook Ads, DSPs
• Proven track record in driving and managing digital product lifecycle from technical requirement specifications, platform development, testing and post-implementation tracking
• Experience working with digital marketing, CRM and marketing analytics teams to deliver personalized real-time ads
• Strong track record of working with external technology vendors and internal cross functional stakeholders to implement platform from managing RFPs to technology integration