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Product Manager (Programmatic & Ad platforms)

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My client is looking for Product Manager integrate ad-serving platform and lead external strategic partnerships.

Responsibilities

  • Drive and manage product roadmap from technical specifications, platform development, testing, and post implementation performance tracking
  • Manage and maintain advertising technology platforms, ensuring they are up to date, secure and integrated
  • Manage RFP to select tech vendor for self-serve ad platform and support integration
  • Partner with external technology vendors to ensure smooth implementation of self-serve ad platforms from technology integration to post-implementation maintenance
  • Lead integration and connection with external strategic partners to provide advertisers with offsite media solutions – both DSP and SSP partnerships
  • Develop and manage retail media ad products roadmap including customer needs research, product roadmaps, rollout strategy, and risk mitigations
  • Collaborate with campaigns management teams on automation, data pipeline and configuration topics
  • Troubleshoot and resolve any tech issues or challenges related to our marketing technology stack
  • Partner with internal cross-functional teams to create compelling advertising product offerings & platform functionalities that fit the advertisers’ needs
  • Provide an on-going support, troubleshoot, and validate production issues to perform the root cause analysis, reconciliations, perform corrective actions for issue resolution

Requirements

  • Bachelor's degree, preferably in technology, digital marketing
  • Understanding of supply-side platforms, demand-side ad platforms required
  • Proficiency in ad delivery platforms and tools like Google Ads, Facebook Ads, DSPs
  • Proven track record in driving and managing digital product lifecycle from technical requirement specifications, platform development, testing and post-implementation tracking
  • Experience working with digital marketing, CRM and marketing analytics teams to deliver personalized real-time ads
  • Strong track record of working with external technology vendors and internal cross functional stakeholders to implement platform from managing RFPs to technology integration

Contract Type: FULL_TIME

Specialism: Tech & Transformation

Focus: Digital Transformation, Project, Product & Change management

Industry: IT

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Hong Kong

Job Reference: WVWY5P-7FAD31B5

Date posted: 08 June 2024

Consultant: Connie Cheung

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