Data Analytics and CRM Analyst (Content Management)

A financial institution seeks a Data Analytics and CRM Analyst (Content Management) in Hong Kong Island, to drive data-driven customer engagement across digital platforms.

Key responsibilities

As a Data Analytics and Customer Relationship Management (CRM) Analyst (Content Management), you drive digital content strategy, collaborate across teams, optimise workflows, and deliver data-driven insights to enhance engagement.

• Create and manage digital content across multiple platforms, including email, SMS, MMS, Push Notifications, and WhatsApp
• Collaborate with stakeholders using workflow management systems to ensure timely, high-quality content delivery
• Coordinate with cross-functional teams (IT, decisioning) to align objectives, expectations, and deliverables
• Test and review content and systems before launch to ensure performance, compatibility, and quality
• Analyse data and generate reports to drive insights, propose improvements, and optimise content strategies and project workflows

Candidate profile

To excel in this role, you bring retail banking experience, digital messaging expertise, strong analytical and interpersonal skills, and a proven ability to drive data-driven customer engagement.

• Bachelor’s degree in Digital Media, Data and Information Management, Computer Science, or a related field
• Minimum 2 years’ retail banking experience in digital messaging, data analytics, or project coordination
• Detail-oriented with a strong focus on quality, accuracy, and client-centric delivery
• Excellent communication skills, translating briefs into technical specifications clearly and working effectively under pressure
• Strong knowledge with digital technologies such as SFMC, AEM, HTML5, and CSS is advantageous

About the company

A leading Hong Kong-based financial institution, known for driving innovation and delivering comprehensive banking solutions. It offers a collaborative, growth-focused environment with opportunities to develop skills and shape the future of digital banking.

Keywords: data analytics, customer relationship management, content management, digital platforms, banking, financial services

What’s next?

Turn data into action, shape digital content strategies, and drive customer engagement. Apply now!