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Senior Sales Manager / Head of Key Account

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This role will lead the team and focus on building and maintaining long-term relationships with key retail clients, developing tailored strategies to maximise sales and profitability, and ensuring seamless execution of account-specific initiatives.

Job Responsibilities

  • Develop and implement tailored account strategies for key customers
  • Negotiate and manage trading terms, annual contracts, promotional agreements, and pricing structures with key accounts
  • Identify opportunities to grow business within existing accounts
  • Build and maintain strong, long-term relationships with senior decision-makers within key accounts
  • Ensure the achievement of sales, revenue, and profitability targets for each account
  • Manage the merchandiser team to execute effective in-store promotions, displays, and campaigns
  • Lead and mentor a team of key account managers, to make sure alignment with company goals and objectives
  • Stay updated on market trends, competitive activities, and retail channel developments in Hong Kong

Requirements

  • Bachelor’s degree in Business Administration, Marketing or related field
  • 8-10 years of experience in key account management, sales or business development roles within the FMCG sector
  • Proven experience managing key retail accounts such as supermarkets, chain stores, convenience stores in Hong Kong
  • Strong understanding of the Hong Kong retail landscape including trading terms, category management and promotional planning
  • Exceptional negotiation and relationship management skills
  • Strong analytical skills with ability to interpret sales data, market trends and consumer insights
  • Excellent communication and presentation skills in English, Cantonese, ideally Mandarin

Contract Type: FULL_TIME

Specialism: Sales

Focus: Channel & Partnership management

Industry: FMCG

Salary: HKD60,000 - HKD75,000 per month

Workplace Type: On-site

Experience Level: Senior Management

Language: English - Bilingual

Second Language: Chinese - Bilingual

Location: Hong Kong

Job Reference: PRTSAO-AD865B28

Date posted: 2 February 2025

Consultant: Charmaine Tang

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