Sales Manager - Green packaging/ Sustainability/ HoReCa

A fast growing organisation at the forefront of sustainable packaging is seeking a Business Development Manager to champion their mission across Asia.

Key responsibilities

As Business Development Manager, you will drive growth for innovative packaging in the food & beverage sector through strategic sales, stakeholder engagement, events, and sustainable solutions.

• Conduct thorough market research across the vibrant food and beverage landscape in Asia, identifying new business opportunities and producing insightful reports that drive strategic action.
• Engage proactively with potential customers including innovative food providers and forward-thinking packaging manufacturers, promoting transformative products with enthusiasm and expertise.
• Design and execute engaging product trials that demonstrate the unique benefits of sustainable packaging solutions, compiling detailed case studies that showcase customer satisfaction and environmental impact.
• Deliver compelling product demonstrations tailored to client needs, highlighting the revolutionary advantages of adopting eco-friendly alternatives.
• Develop and implement effective sales strategies aligned with organisational values, setting ambitious targets and consistently striving to exceed them.
• Utilise market data to refine sales techniques, ensuring agility in response to evolving industry trends and maintaining competitive advantage.
• Lead promotional events and exhibitions that energise audiences, raising awareness of sustainability initiatives and fostering community engagement.
• Build and maintain strong relationships with customers throughout the sales cycle, ensuring ongoing support and satisfaction long after initial engagement.
• Monitor competitor activity and market developments by conducting regular research, providing actionable insights that help the organisation stay ahead of industry shifts.

Candidate profile

The ideal Business Development Manager should combine business acumen, sustainability focus, cross-cultural relationship-building, adaptability, and entrepreneurial drive to grow networks and impact.

• Demonstrated experience in sales or business development within the food and beverage or sustainable packaging industries, supported by a proven track record in market analytics.
• Exceptional relationship-building skills with an ability to engage prospects through outbound activities and transform leads into loyal partners.
• A commitment to cultivating enduring customer relationships that go beyond transactional interactions, driving mutual success over time.
• Enthusiasm for embracing new technologies; your adaptability ensures seamless integration of innovative tools into daily operations.
• A self-motivated approach characterised by ownership of projects, inspiring collaboration among colleagues without requiring constant supervision.
• Genuine passion for sustainability initiatives coupled with alignment to the organisation’s vision for positive environmental change.
• Outstanding communication abilities demonstrated through persuasive presentations, well-crafted emails, and effective interpersonal exchanges.
• Cultural sensitivity enabling you to connect meaningfully with individuals from varied backgrounds across Asia’s diverse markets.
• An entrepreneurial mindset focused on identifying talent opportunities while maintaining perspective on broader organisational goals.
• Fluency in English (oral and written) is essential; proficiency in additional languages is highly valued as it expands reach across regional markets.

Keywords: business development, sustainable packaging, market research, F&B, manufacturing

What’s next?

Ready to use your talents to drive sustainability and shape the future of packaging across Asia? Apply now!