Regional Sales Channel Director - Snacks (Asia Market)

This role offers an exciting opportunity to spearhead distributor management, market analysis, strategy development, sales forecasting, and stakeholder communication across Asia markets.

Job Responsibilities

• Establish and maintain strong relationships with master distributors and key partners in Asia markets.
• Conduct product training, develop pricing strategies and set service standards for distributors.
• Oversee the execution of distribution agreements including product placement, pricing, and promotional activities.
• Develop know how for regional markets, customer preferences and competitive position.
• Create tailored channel management strategies for each country and region.
• Monitor market trends and competitor activities to identify opportunities.
• Ensure accurate sales forecasting and achieve designated sales targets for the region.
• Manage the regional Profit & Loss (P&L) statement ensuring profitability and cost-effectiveness.
• Maintain regular communication with regional stakeholders including distributors, internal teams, and partners.
• Collaborate with internal teams (marketing, production, logistics) to meet customer needs.

Requirements

• Bachelor’s degree in Business Administration, Marketing or related field.
• Minimum of 8 years of experience in sales, business development or distributor management preferably in the FMCG industry.
• Proven track record of achieving sales targets and managing regional P&L.
• Strong understanding of market dynamics and customer behaviour in Taiwan, Singapore, and Southeast Asia.
• Excellent negotiation, communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Fluency in English and Mandarin (both written and spoken), additional languages would be a plus.